I want to start a “Marketing Campaign Plan” for my Taskhive freelance marketplace website, anyone knows an effective marketing plan? which segment of users should I target first (Freelancers) or the (customers), the age group etc… and what is the best platform to start running sponsored ads on Facebook, YouTube, etc… or Instagram?
Sorry for the late reply. Everything depends on your website niche, but if you are building a freelance marketplace, you’ll need to entice two type of customers (freelancers & customers), so you’ll need to develop two separate marketing strategies.
I would recommend you the “1-page Marketing Plan” book. It may help you a lot.