Reply To Listing - Login Required

Continuing the discussion from Allow users to contact owner email without login:

Have you made any headway on this discussion about allowing people to Reply To A Listing without having to login? This is a big deal in today’s marketplace.

Because the internet in 2026 behaves like this:

User interest threshold vs friction:

  • Click link → Easy :white_check_mark:

  • Scroll content → Easy :white_check_mark:

  • Watch video → Easy :white_check_mark:

  • Create account + login just to ask a question about a product or service on a classified listings website → :cross_mark: Massive drop-off

This is called “authentication wall friction.”

Even serious buyers hesitate when:

“I must create an account just to send one message.”

Honestly, from a marketing standpoint this is what the HivePress listing sites look like and how people are behaving emotionally who are seeing listings, even if they are interested in the product or service…

What Your Funnel Actually Looks Like (Right Now)

  1. Visitor comes to a listing

  2. User reads content or product

  3. Gets interested

  4. Sees Reply requires login

  5. Thinks:

    • “I don’t want another account”

    • “I’ll come back later”

    • “Too much effort for a question”

  6. Leaves silently

Result:
Views ≠ Little to Zero Replies

I saw that this feature was requested back in 2024 and it’s still not been implemented yet.