Now that I’ve gotten my site the way I want it to look and I’ve uploaded a decent amount of jobs (approx 100), I’d like to start promoting it.
I tried facebook ads but that hasn’t worked. First they rejected my ad because I tried to target a specific group of people (expats which is my target demographic. But Facebook flagged this as discriminatory???).
And then I changed it to fit their requirements but they locked my account for some reason. Not sure why. But either way, without being able to target my demographic (expats ), I think this would be a waste anyway.
So what are some other ways to promote my new job board? I’ve been looking into maybe advertising on google and reddit next.
Any other ideas? Have their been any successful case stories of people promoting their hivepress job board?
There are some general tips on how to promote your website"
Google Ads - if set up correctly, you can drive decent paid traffic to your website. You should focus on “Search campaigns”.
Social media groups (both local & regional) - try finding some groups for expats and ask admins if you can promote your website there.
Crowd marketing - you should constantly monitor Reddit, FB, Quora and answer relevant questions about job-seeking.
Blog - it’s almost always a great idea to start a blog and create content to drive organic traffic. Simply check out which topics are most looked by expants and create some quality content about that. But keep in mind that blogging is a long-term goal and it won’t bring you customers right away.
Also, can you tell me more about the slugs? For example, in job categories, after the name there’s a “slug” box. Usually I keep it blank. Is that a mistake? Am I messing up my SEO by not including a slug for each category?
If you mean the category edit screen, the slug is generated automatically once you add a new category, it’s based on the category title but in lowercase and dashes instead of spaces. You can also set it manually if required, e.g. to make it shorter.
Thanks for this. I tried the steps to speed up my website (except some of the options weren’t available. Maybe it’s because litespeedcache changed or something. Either way, I did everything I could do).
And now when I check pagespeed insights my score is really good for desktop: 93. But it’s only 43 for mobile. Why is mobile so much worse and what can I do to bump it up to the same level as desktop?
Don’t use elementor until it’s 100% compatible with HP. Try and keep your site simple. Don’t use extra cache settings if not needed. Change host. Run on google & see recommendations. But yea it’s common it seems by default that mobile is a lot slower than desktop for all of us.
I’m not sure what elementor is but if it’s something you have to download, I don’t have it. And my site is simple already. Not too much I could do to make it more simple. And I don’t think the host is the problem if it runs great on desktop.